The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Words Campaign
Agency: Ogilvy & Mather Pvt. Ltd. / Bangalore
Client: IBM Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Small ads
Agency: TBWA\ Germany / Berlin
Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Serengeti
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Lord of the Rings
Agency: DDB London / London
Client: Volkswagen Independent Cinema Category: Cinema Advertising / Single - Maximum 3 minutes
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Only in Australia
Agency: Leo Burnett / Sydney
Client: Diageo Australia Category: Cinema Advertising / Single - Maximum 3 minutes
DESTINY
Agency: LOWE ROCHE ADVERTISING / Toronto
Client: STELLA ARTOIS Category: Cinema Advertising / Single - Maximum 3 minutes
Michael Madsen
Agency: Mother / London
Client: Orange Category: Cinema Advertising / Single - Maximum 3 minutes
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Cinema Advertising / Single - Maximum 3 minutes
Shootout
Agency: Ogilvy & Mather / New York
Client: Tribeca Film Festival Category: Cinema Advertising / Single - Maximum 3 minutes
NewsBreaker Live
Agency: SS+K / New York
Client: msnbc.com Category: Cinema Advertising / Single - Maximum 3 minutes
SKY BILLBOARDS
Agency: WCRS / London
Client: BSkyB Ltd Category: Cinema Advertising / Single - Maximum 3 minutes
BRYLCREEM EFFORTLESS
Agency: WCRS / London
Client: SARA LEE Category: Cinema Advertising / Single - Maximum 3 minutes
WOW10 : art book and DVD
Agency: artless Inc. / Tokyo
Client: WOW INC. Category: Publication Design / Book Design
Iku Iku Dictionary
Agency: goen / Tokyo
Client: Iwanami Shoten, Publishers Category: Publication Design / Book Design
Pointless things to collect: Weapons.
Agency: Happy F&B / Gothenburg
Client: Erik Penser Fondkommission Category: Publication Design / Book Design
Kafka Book Covers
Agency: Mother / London
Client: Penguin Category: Publication Design / Book Design
Les Allusifs book covers
Agency: Paprika / Montreal
Client: Les Allusifs Category: Publication Design / Book Design
Things I have learned in my Life so far
Agency: sagmeister inc. / new York
Client: Abrams Inc. Category: Publication Design / Book Design
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
The trip goes on II - Screensaver
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Branded Applications / Desktop
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live
Agency: AKQA / London
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M
Agency: BBDO / New York
Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern
Agency: BBH / New York
Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill
Agency: Burrell Advertising / Chicago
Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino
Agency: Chelsea Pictures / Hollywood
Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History
Agency: Curious Pictures / New York
Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Art of the Dispute
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lighthouse
Agency: Exopolis / Los Angeles
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Get out and play
Agency: Farfar / Stockholm
Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
REC YOU
Agency: GT INC. / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Responsibility Project
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stomping Grounds
Agency: Inform Ventures, LLC / Los Angeles
Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Harry Situation
Agency: Kirt Gunn & Associates / New York
Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Thrillicious
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
adidas - THE ROOK - Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Second Puberty
Agency: Tribal DDB Worldwide / New York
Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Comparisons
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Pvt. Ltd. / Bangalore
Client:
IBM
Title:
Words Campaign
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08174A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
PlayStation3 - Motorstorm
Title:
Small ads
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08175A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08425T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Independent Cinema
Title:
Lord of the Rings
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08426T
Award:
2008 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Chrysler Germany GmbH
Title:
Door opener
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08427T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo Australia
Title:
Only in Australia
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08428T
Award:
2008 Advertising Merit Award
Agency:
LOWE ROCHE ADVERTISING / Toronto
Client:
STELLA ARTOIS
Title:
DESTINY
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08429T
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Orange
Title:
Michael Madsen
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08430T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Ballet
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08431T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Tribeca Film Festival
Title:
Shootout
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08432T
Award:
2008 Advertising Merit Award
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08433T
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
BSkyB Ltd
Title:
SKY BILLBOARDS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08434T
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
SARA LEE
Title:
BRYLCREEM EFFORTLESS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08435T
Award:
2008 Design Merit Award
Agency:
artless Inc. / Tokyo
Client:
WOW INC.
Title:
WOW10 : art book and DVD
Category:
Publication Design / Book Design
Annual ID:
08193D
Award:
2008 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
Ribbon
Category:
Publication Design / Book Design
Annual ID:
08194D
Award:
2008 Design Merit Award
Agency:
goen / Tokyo
Client:
Iwanami Shoten, Publishers
Title:
Iku Iku Dictionary
Category:
Publication Design / Book Design
Annual ID:
08195D
Award:
2008 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Erik Penser Fondkommission
Title:
Pointless things to collect: Weapons.
Category:
Publication Design / Book Design
Annual ID:
08196D
Award:
2008 Design Merit Award
Agency:
Mother / London
Client:
Penguin
Title:
Kafka Book Covers
Category:
Publication Design / Book Design
Annual ID:
08197D
Award:
2008 Design Merit Award
Agency:
Paprika / Montreal
Client:
Les Allusifs
Title:
Les Allusifs book covers
Category:
Publication Design / Book Design
Annual ID:
08198D
Award:
2008 Design Merit Award
Agency:
sagmeister inc. / new York
Client:
Abrams Inc.
Title:
Things I have learned in my Life so far
Category:
Publication Design / Book Design
Annual ID:
08199D
Award:
2008 Advertising Merit Award
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08372T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08373T
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hewlett Packard
Title:
The Computer Is Personal Again
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08374T
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Hoodiny / Cyloop
Title:
Artists don't live long
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08375T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
We're back campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08376T
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on II - Screensaver
Category:
Branded Applications / Desktop
Annual ID:
08202N
Award:
2008 Branded Entertainment Merit Award
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08039E
Award:
2008 Branded Entertainment Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Live
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08040E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08041E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Mentos
Title:
Trevor the Mentos Intern
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08042E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08043E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Bom Chicka Wah Wah Music Video
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08044E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Shock Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08045E
Award:
2008 Branded Entertainment Merit Award
Agency:
Burrell Advertising / Chicago
Client:
Toyota
Title:
If Looks Could Kill
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08046E
Award:
2008 Branded Entertainment Merit Award
Agency:
Chelsea Pictures / Hollywood
Client:
Adidas
Title:
San Marino
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08047E
Award:
2008 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Whopper Freakout
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08048E
Award:
2008 Branded Entertainment Merit Award
Agency:
Curious Pictures / New York
Client:
Half.com
Title:
Mathematics, Political Science, History
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08049E
Award:
2008 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
The Art of the Dispute
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08050E
Award:
2008 Branded Entertainment Merit Award
Agency:
Exopolis / Los Angeles
Client:
Liberty Mutual
Title:
Lighthouse
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08051E
Award:
2008 Branded Entertainment Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
Get out and play
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08052E
Award:
2008 Branded Entertainment Merit Award
Agency:
ground Tokyo / Tokyo
Client:
Nissin Food Products Co., Ltd
Title:
FREEDOM PROJECT
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08053E
Award:
2008 Branded Entertainment Merit Award
Agency:
GT INC. / Tokyo
Client:
Sony Marketing (Japan) Inc.
Title:
REC YOU
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08054E
Award:
2008 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
The Responsibility Project
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08055E
Award:
2008 Branded Entertainment Merit Award
Agency:
Inform Ventures, LLC / Los Angeles
Client:
Scion
Title:
Stomping Grounds
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08056E
Award:
2008 Branded Entertainment Merit Award
Agency:
Kirt Gunn & Associates / New York
Client:
L'Oreal
Title:
The Harry Situation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08057E
Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08058E
Award:
2008 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
Sobe Life Water
Title:
Thrillicious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08059E
Award:
2008 Branded Entertainment Merit Award
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas - THE ROOK - Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08060E
Award:
2008 Branded Entertainment Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips Norelco
Title:
Second Puberty
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08061E
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Comparisons
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
08126A
